Create Your Massage Therapy SEO Strategy In These 4 Key Areas

Create Your Massage Therapy SEO Strategy In These 4 Key Areas

If you’re a massage therapist looking to attract more clients, search engine optimization (SEO) might be the way to do that.

By optimizing your website, you can make it easier for potential clients to find you online.

Here are four key strategies to get your spa digital marketing off to a great start:

1. Research The Best Massage Keywords For Your Practice.

Keyword research is a critical component of any digital marketing strategy, especially for businesses in the massage therapy industry. With so many different services and treatments available, knowing which keywords to target can be challenging. However, a few simple tips can help make the process easier.

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  • First, start by brainstorming a list of relevant keywords. Consider all of the different services you offer, as well as any unique selling points that set your business apart from the competition.
  • After you’ve got a list of possible keywords, use a tool like Ahrefs to learn how much traffic each keyword receives.
  • Finally, choose a mix of high-traffic and low-competition keywords to target in your website content and paid search campaigns.

When you have your list of keywords, then you can incorporate them into your website naturally, like this:

  • In your page titles and headlines
  • Throughout the content of your website
  • In your image tags and captions
  • In the meta tags of your site
  • In describing your business in directories and review sites

 

With these simple steps, you can ensure that your massage therapy SEO will help your business be more visible to potential customers who are searching for your services.

 

2. Make Sure Your Website is Mobile-Friendly.

More and more people are using their mobile devices to search for businesses online, and if your website is not optimized for mobile devices, you are likely to lose out on potential customers.

When a website is mobile-friendly, it can be easily viewed on a mobile device such as a smartphone or tablet.

This is important because many people need more time or patience to scroll through a website not designed for their mobile devices.

Take advantage of potential customers – make sure your site is optimized for mobile devices!

3. Utilize Google My business and Online Directories to List Your Business.

If you haven’t already, claim your Google My Business and Google Maps listings to let people find your business when they do a local search. Being listed with Google is the primary way local people will find you.

Ensure all the information you share, like your business name, address, phone number, and hours of operation, are consistent in all places online. Consistency like this ensures the search engines that your business is legitimate and helps boost your rankings.

Sites like Yelp and Google Places will help improve your visibility online and attract new clients. Most directories also encourage customers to leave reviews which can help to build credibility and trust for your business.

4. Start a Blog.  

A blog can be a valuable asset for any website, but it can be conducive to a massage therapist’s website. By providing fresh content regularly, a blog can help to attract new visitors and improve a website’s search engine rankings.

In addition, a blog can be a great way to connect with potential clients and build relationships. By sharing tips, insights, and information about massage therapy, a blog can help establish trust and credibility. And when used effectively, it can be a powerful marketing tool that helps to promote your massage therapy business.

Some tips for blog writing:

  • Write about what your target audience would like to know. For example, If you specialize in massage after injury, you will want to write some posts on the benefits of massage therapy for various injuries.
  • Include relevant keywords in the content
  • Be consistent in posting. Whether it’s once a week or once a month, be consistent.
  • Share your posts on your social media channels.
  • Always respond to comments.

 

A well-written blog can help establish you as an expert in your field, which can lead to more business down the road.

By following these four key strategies, you can get started on the path to success with SEO for your massage therapy business. If you want to learn more or receive a free SEO audit of your site, contact us here at DigiBIZ, we are happy to help.

Spa and Massage Promotion Ideas That Can Help Drive Revenue

Spa and Massage Promotion Ideas That Can Help Drive Revenue

For a person who loves going to the spa, nothing can be more exciting than seeing “Massage Special” on social media.

It can make a person giddy with joy. As a massage or spa owner, you want to capture that magic with your clients again and again.

There’s never been a better time to create monthly massage specials for your clientele. With continuing world and health issues, people are looking for ways to relax and relieve tension making this a perfect time to utilize these spa digital marketing tactics. 

Promotions don’t have to reduce your bottom line but can increase it with some planning. In this article, we will discuss massage promotion ideas focusing on areas to help drive your revenue: referrals, repeat business, reviews, and working with other companies.

 

Good Promotion Basics

First of all, let’s go over some fundamentals. Every good promotion has some essential components of its foundation.

  1. It needs to be an excellent deal for the client. It must be consistent with your brand story. Your promotion’s colors, style, and messaging should be cohesive with all other brand materials.
  2. You will want to market to a clearly defined target audience. Develop each promotion with your target client in mind. If your specials aren’t converting, you will want to dive deeper into ways to attract your target clients.
  3. Have specific promotions that are always consistent and timeless. For example, you can offer a discount for new clients at any time of the year. 
  4. Ensure that the promotion is suitable for your business financially and a great deal for your client.

Promotion Ideas That Boost Referrals and Offer Rewards

Offering a reward for current clients to refer a friend can be a powerful incentive. You can get two appointments with one conventional stone.

  • Get $30 toward your next visit when you refer a friend (after they book their first appointment).
  • Receive a free add-on massage service when you refer a friend.
  • New clients bring a friend, and you BOTH get our new client discount.
  • Book your next appointment before you leave and get 10% off your next service.
  • Sign up today for a 1-year membership and save 15%.
  • Purchase a $50 or more gift certificate for a friend, and get a $10 gift certificate for you.

Promotions That Encourage Social Media Sharing

When a person shares a story or post about your business on social media, that is like a personal endorsement. Sharing is an excellent way to gauge how your social media content is working: the more shares, the more value to your viewers.

  • Share this post and receive 50% off any add-on service.
  • Share this post and tag two massage-loving friends to win a $50 gift card.
  • Get 25% off your next visit when you write us a Facebook review and share it on Facebook.
  • Tag a friend, and you will be entered to win a $25 gift card for you AND your friend.
  • Get 10% off your next visit when you follow us and share this post.

Promotions That Help Generate Reviews

The lifeblood of your online bookings is your client reviews. When prospective clients are looking online for massage or spa services, they will choose the business with better customer reviews. Every time.

More good reviews = more business and more revenue.

So if you have a client who has come back even one time for another booking, send them a link asking them to review you on Google.

You should email monthly massage specials to your current client list and include a Google review link so they can take quick action.

  • Any client who leaves me a review on Google this month will be entered to win a discounted price for our monthly membership plan.
  • Receive a free add-on with your next appointment when you write us a Google review.
  • We are currently running a Google review special for our amazing clients! Write us a Google review and then share it on Facebook to get 25% off your next visit.
  • Your Google review can make a significant impact on our massage business. Today, when my clients review my business, I will pay it forward and donate $10 from your next appointment to the local charity of your choice!
  • While sitting at home this weekend, write a Google review for us, and we will happily give you $10 off your next service.
  • We love and appreciate you. When you leave us a Google review, you will receive a mystery gift certificate that could be good for up to $50 off your next visit!

Promotions With Companies

Specials don’t always have to be for individuals. Local businesses often love to give massage services to their employees and customers. Talk to some of the local companies in your area and see if they’d be interested in one of these massage specials:

  • Contact a local retailer or boutique and offer a 15% discount to their employees if they put your card in each shopping bag.
  • Contact a local radio host and offer to give them neck massages while they are live on the air. They can offer $10 off to their listeners when using a specific name or code.
  • Contact a flower shop to partner with in offering $10 coupons to their customers. You can call it something fun like “Blooms and Bodywork” or “Marigolds and Massages.”
  • Contact a more prominent company in your area to offer a monthly membership discount to their employees. They can add this to their benefits package if you go through their HR department.
  • Contact a local physical therapist or chiropractor and offer an exclusive discount for their patients, like 15 or 20% off.

If your massage work is mobile, you can contact a company and offer to come in with a few of your massage therapists and provide massages to their employees on a particular day for a discount.

Other Promotion Ideas

  • Offer discounts or bundles when you have a new service you are promoting to encourage your clients to try them.
  • Offer bundle deals on popular treatments when a client bundles with another service.
  • Offer a giveaway on social media. Create excitement by encouraging followers to share and have a time limit to create the fear of missing out.
  • Ride the way of seasonal events and black Friday by offering special promotions.
  • Host events to pull in new clients. If you’ve upgraded your equipment or remodeled your rooms, you can create a promotion to attract new clients. Host a new grand opening.
  • Offer a client loyalty card so that they can get it stamped or punched with each visit, and when it’s filled, they receive a reward, special discount, or a free service.

 

If you want to keep your spa business growing, promotions are a great way to do it! Not only do they help you attract new customers, but they also give your regular clients something to look forward to. It’s also great to show appreciation for your client’s loyalty. Who doesn’t love a good deal?

To get the most out of your massage therapy promotions, choose the right ones for your business. Consider what kind of deals will appeal to your target audience, and be sure to promote them in a way that will generate excitement. With some planning, promotions can be a powerful tool for keeping your spa business thriving!

Massage Therapy Advertising Ideas That Work

Massage Therapy Advertising Ideas That Work

Ideas for Successful Advertising of Massage Services

As anyone who has ever gotten a massage knows, few things are more relaxing than a good rubdown. Massage therapy is more popular than ever in today’s fast-paced and stressful world. As a massage therapist, you provide an essential service that helps people to relax and de-stress. 

However, when it comes to marketing your business, you may find yourself needing help. How can you ensure your massage therapy advertising stands out from the competition?

This article shares three tips to help your business grow and stand above others in this industry.

1- Share Valuable Content

How do you attract new patients and keep them coming back? Give them the answer to what they are searching for!

First and foremost, this is achieved by providing the optimal massage therapy treatment for their needs. Yet to get them in your doors, you need to give them the content and information that gives them the answers they seek.

This doesn’t mean sales pitches; this means content that interests them, entertains them or provokes an intended emotion.

This focus on helping versus selling is a strategy known as content marketing, and it is very effective in attracting new clients.

 

Helpful Information. Provide your future and current clients with valuable information that will keep them wanting to return for more. Use social media, email, or direct mail to share your helpful content.

Here are some ideas of information to share:

  • Pain-relieving techniques
  • Workouts and stretches
  • Nutritional foods and recipes
  • How-to’s for strength training, relaxing, relieving stress, etc.
  • Recipes for homemade candles, lotions, and essential oil blends

As you monitor the level of engagement and feedback on information shared, you can give your clients more of what they want. The more your followers like the information you provide, the more they will remember your business when needed.

 

Create Original Content. Sharing information, pictures, links, and stories from other sources is excellent. Yet sharing your great content can help establish your brand as an expert in the industry!

Start a blog and an email newsletter to share your original content. While writing your articles may seem daunting initially, it doesn’t have to be. Begin by analyzing all the types of information and tips your audience would find helpful and go with it.

Perhaps they want to have massage tips for athletes, methods to relieve back pain, or daily stretches that can ease tightness. Brainstorm topics by considering your services and then asking questions like:

  1. What services or practices do I provide that set my business apart from others?
  2. What is the specialty of my physical therapy practice?
  3. Is there a specific topic that I am most passionate about?
  4. What feeling or attitude is most present in my clinic?
  5. Who is my target audience and what are their biggest concerns?

 

The answers you learn from these questions can give you an excellent start for your topic list. As you begin creating your original content, share it on all your social media channels.

Get your brand known and seen as an authentic source of valuable information.

People prefer to work with experts. Your consistent and up-to-date content will have you on the road to being recognized as an expert in your field.

 

Build Your Brand

To rise above your competitors in the physical therapy industry, show your personality, values, and passion. This will strengthen your relationship with your clients. Your brand should be an accurate representation of you. Think of it as a breathing, living, walking, and evolving resume.

A good brand builds trust.

Your goal should be to connect with your target audience, not just collect followers. Aim for a professional yet amiable tone highlighting you as a brand that genuinely cares about its clients.

If you’ve established your business on LinkedIn, Facebook, and Twitter, be sure to also delve into the more picturesque platforms such as Instagram, TikTok, and YouTube. A picture (and video) can be worth a thousand words. Images and videos can leave lasting and powerful impressions.

 

3- Grow Your Client Base

Keeping and attracting new clients is always at the top of the list when it comes to physical therapy. Thankfully, physical therapy is a growing industry with various creative marketing strategies, some of which we’ve discussed above.

To keep your business thriving, work to increase the size of your contact list. Here are some ways to get your business growing.

  • Testimonials. Reviews and testimonials provide your audience the social proof that you are worth their time, and they should make an appointment. After a visit, when a client is most refreshed and satisfied, ask for a testimonial. Offer incentives for clients to leave positive reviews on your google profile or yelp.
  • Get Involved Locally. Getting out and into your community gets you into the limelight of people who may have never considered massage therapy. Consider participating in your community clubs or fitness centers and extend your knowledge. As you acquaint yourself with your community, you boost your brand’s reach.
  • Request Referrals. Use your email list to ask your current clients for referrals. You may want to offer referral discounts or incentives. Satisfied clients are generally happy to help you find more clients.

As a massage therapist, one of your main goals is to create a bond with your clients and help them achieve better physical and mental health. Your marketing plan for your massage therapy business should reflect this goal, as it will be more effective if it is targeted at your ideal clientele.

 

Remember that with valuable content, building your brand, and using strategies to increase your clientele; you can grow your practice and rise above your competition. When done correctly, massage therapy marketing can be invaluable for building relationships with your clients and growing your business.

6 Proven Digital Marketing Strategies to Promote Your Spa Online

6 Proven Digital Marketing Strategies to Promote Your Spa Online

If You’re A Spa Owner…

If you’re a spa owner, you know that providing top-notch services is only one part of the puzzle – you also need to attract new customers and keep them coming back for more.

Luckily, digital marketing can help with both of those things. 

In this article, we’ll share six proven strategies that you can use to promote your spa online. So read on to learn how to get more traffic and leads from the web!

1- Optimize Your Website

Optimizing your website for search engine rankings is a great way to boost how high up in Google’s SERPs you rank. It will also help drive more qualified traffic that can directly lead to customer conversions, making it worth every minute spent doing this task!

Get your website to rank higher in search engine results with these vital tips:

  • Create high-quality content to attract your target audience
  • Utilize keyword research for the most relevant keywords for your website
  • Make sure your site is mobile-friendly
  • Improve how fast your website will load
  • Ensure your site is easy to navigate and user friendly

The internet is an excellent resource for finding information, but it can also be your enemy.

If you want people to find out about what’s going on at your business and make an impression before their search begins–you need SEO!

2- Claim Your Google Business Profile

As a business owner, you know that appearing in search results is essential for driving traffic to your website and generating leads.

And when it comes to local search, there’s no better way to get noticed than by appearing in the local 3-pack. Also known as your Google Business Profile listing, the local 3-pack is a feature that appears at the top of search results for local queries.

So if someone is searching for “spas in Salt Lake City” or “spas near me,” your business could appear at the top of the list.

Of course, appearing in the local 3-pack is no easy feat.

But luckily, there are some things you can do to increase your chances of being featured.

  • First, make sure your Google Business Profile is up-to-date and complete. Include all relevant information, such as your massage business name, address, and hours of operation.
  • Second, optimize your listings for key search terms. Use relevant keywords like “massage”, “spa”, and “massage therapist” throughout your profile to help Google understand what your business is all about.
  • Finally, encourage customers to leave reviews. Positive reviews can improve your visibility in the local 3-pack and build trust and credibility with potential clients.

So if you want more exposure for your business, ensure you’re taking advantage of the local 3-pack.

3- Boost Your Email Marketing

When it comes to email marketing, one size does not fit all.

Before you launch your next email marketing campaign, take some time to segment your mailing list into different groups.

This will allow you to target your message more effectively and ensure that each customer receives relevant and valuable information.

  • For example, you might create a list for VIP customers, a list for those who have recently made a purchase, and a list for those who have shown interest in your brand but have yet to make an appointment.
  • Personalizing your emails will show your clients that you value their business and give them the information they need to purchase.
  • In addition, be sure to include an attractive graphic, advertisement, or promo button in your emails to encourage recipients to click through to your website or landing page.

By following these simple tips, you can maximize the impact of your email marketing strategy and achieve better results.

4- Consider Video Marketing

As a spa professional, you are always looking for new ways to reach your target market and increase your profits.

Video marketing is the solution you are looking for. When done well, video marketing can positively impact your business in several ways.

  • First, video content can help you reach a wider audience than traditional marketing methods.
  • Second, with the increasing popularity of social media, it is easier than ever to share your videos with potential customers worldwide.
  • Third, in addition, video content is also appealing to event planners and other businesses that may be interested in partnering with you.
  • Finally, video marketing can be an effective way to introduce new consumers to your products or services.

By creating informative and engaging videos, you can quickly capture the attention of potential customers and earn their business.

So, consider using video content if you want a new and effective way to market your spa business. It is the key to increasing your profits.

5- Utilize Online Directories

As the world increasingly goes digital, consumers are looking online for everything from product reviews to recommendations for local businesses.

And online directories are meeting this demand, providing a place for customers to leave reviews and ratings.

The impact of these directories can be significant: 97 percent of consumers read online reviews for local businesses, with 12 percent looking for a local business online every day.

Additionally, 88% percent of customers trust reviews they read online the same as they do personal recommendations.

This underscores the importance of being listed in an online directory and encouraging customer feedback.

Not only can it attract new business, but it can also help you to identify areas where you can improve your products or services.

Indeed, online directories are essential for any business that wants to succeed in the digital age.

 6- Engage on Social Media Platforms

Businesses that want to stay ahead of the curve are turning to social media for their marketing needs.

Companies can quickly and easily reach a large audience using platforms like Instagram, Facebook, and LinkedIn. Additionally, you can see what your clients are interested in and use this information to tailor your marketing strategy.

Increased brand recognition is another benefit of using social media for business purposes.

When clients post about their experience with a business, their followers will see the brand’s name and be more likely to remember it when they need the company’s product or service.

Businesses that use social media for marketing often find that they gain more followers online and in the spa.

This increase in followers can lead to increased sales and profits.

Therefore, it is clear that social media is one of the most potent tools spa owners have at their disposal.

CONCLUSION

At DigiBIZ, we have over a decade of experience helping businesses like spas and massage therapy providers succeed online.

Spa and massage therapy marketing can be overwhelming to set up and manage.

We have a team of experts that can help.

Contact us today to learn more about how we can help you connect with more relaxation seekers and get them in the door for 5-star treatment.

4 Cornerstones of a Massage Therapist Digital Marketing Plan

4 Cornerstones of a Massage Therapist Digital Marketing Plan

Massage Therapy Marketing is More Important Than Ever.

 

Massage therapists in the United States have doubled in the last two decades, bringing a lot of competition into the market. It will help if you boost your marketing strategies to attract new clients and stand above your competition.

The global COVID-19 pandemic has had a severe impact on the massage industry. In 2020, the massage therapy industry saw a sharp revenue decline, and many massage therapists closed their doors.

However, the massage therapy industry is showing vital signs of recovery. This growth is driven by increased demand for massage services as people seek ways to relieve stress, reduce chronic pain and promote relaxation.

 

As the industry continues to rebound, there will be opportunities for entrepreneurs interested in starting a massage therapy business. However, it is essential to note that success is not guaranteed.

Proper market research and careful planning are necessary for any new business, especially in the competitive world of massage therapy.

With a solid plan in place, you can maximize your chances of success and build a thriving business in the massage industry.

This article will teach you the four cornerstones of effective massage therapy marketing.

Including strategies to help you ramp up your business.

 

Here are The Four Cornerstones for Your Massage Therapy Marketing Plan

 

As a service-based business, massage therapy depends on appointments with clients to generate income. It would be best if you had a targeted marketing strategy for areas that will attract new clients and encourage existing ones to book appointments.

By focusing on the following cornerstones, your massage therapy business can successfully market its services and grow its client base.

 

1 – YOUR BRAND

Build a trustworthy and recognizable brand. If you have a physical office, it’s nearly impossible to be successful with walk-in clients alone.

Your potential clients need to know the location of your business, what services you provide, and why you are a better choice than your competitors. Building a trusted brand is a vital cornerstone of your marketing strategy.

To build the best brand, align it with your massage therapy business’s core values. Doing so can create a memorable brand that leaves a lasting impression on consumers.

To make such a brand, your company must have a compelling purpose and be consistent with the values of its clients and offer them a service that is obvious in its value.

 

Here are some keys to building a solid brand for your massage therapy business:

  • Learn and understand your target audience. Develop a client identity and research your ideal clientele. Then build your brand to attract that group.
  • Keep consistency throughout your branding, including your physical place of business, website, logo, social media accounts, etc. It needs to look and feel the same in all those places.
  • Make sure your brand name is unique, simple to remember, and easy to speak.
  • Analyze your competitors to see what names they use for their brands.
  • Build a robust online presence and keep a good reputation online. Ranking high in search engines and map listings will significantly increase your branding.

 

Measure your Brand awareness through the number of clients who recognize your brand.

To build brand awareness, you must create a compelling and relatable story. Only then will you be able to create a truly memorable brand.

 

2 – YOUR ONLINE PRESENCE

Online presence has become more critical than ever in a technology-dominated world.

Whether you are building your client base from scratch or adopting a more targeted approach to your niche, consider employing the right massage marketing strategies to gain recognition on search engines!

Building a robust online presence is another vital cornerstone in your marketing plan. Here are four primary targets for your online presence.

 

A Business Website

A professional website is just as vital as your physical office in today’s fast-paced world.

You always become available for your potential clients with your functional, attractive, and nicely designed website.

Your website visitors will be encouraged to book a massage appointment through your engaging site.

 

Here are some other points to consider for your business website:

  • Please keep it simple, nicely designed, and easy to navigate for visitors.
  • Have your site content well-written, to the point, and relevant to your offer. Your content will be the determining factor for your potential clients, so ensure that it is informative and professional.
  • Prices, services, addresses, and contact information should be included and easy to find.
  • Include images and videos to appeal to your target audience.
  • Make sure your site is mobile-friendly and test it on several mobile devices.
  • Check the basic SEO of your site if you know how. Ideally, you want your landing pages to load quickly, within seconds.
  • Install a widget or system for online reservation functionality.

 

Building a website today is relatively easy and can even be easy and affordable through DigiBIZ web development services.

There is no excuse not to have a nicely designed website for your massage therapy business.

 

Online Directories

Did you know that customers are 70% more likely to visit businesses with a Google My Business listing?

That’s right. One of the main methods people learn about local businesses is through a search engine where they ask questions like, “find massage therapy near me.”

As a business owner, it’s essential to ensure that your leads can find you on Google Search results.

Having your business listed on Google is a way to ensure that your customers can easily find information about your business, such as your web and physical address, contact information, and hours of operation.

Customers can also read reviews from other customers before deciding to visit your business.

Creating a listing on Google My Business is an easy and effective way to reach more customers and grow your business.

Other places to list your business include Yelp, Massagetique, and Massage Finder. Most directories allow clients to search for massage therapists using zip codes, allowing your brand visibility to increase in your area.

Happy clients can also be encouraged to leave a review at these places and therefore help build your positive online reputation.

 

Social Media Connections

It makes complete sense to market your brand on social media since most of your target audience participates on those platforms.

Most of your competitors are also promoting their brands on social media. You’ll want to find a way to stand out from all the others.

 

Below are a few tips to consider:

  • Share great content. Shared content can be new information, self-care tips, website blog posts, videos, testimonials, and massage specials. Great content is more likely to be engaging and shared.
  • Post questions. A great way to engage with potential clients is to ask questions and respond to their comments. Questions help you see things from their point of view so that you can answer their problem.
  • Showcase photos. Share attractive pictures that show off your various treatment rooms, holiday decorations, variety of products, massage equipment, or special offers.
  • Happy clients. Post pictures of satisfied clients and your appreciation for them. You can include a promotion or even a client testimonial.
  • Run contests. Increase your brand presence by having fun contests through Instagram or Facebook. You can offer a free or discounted massage for the winner.
  • Book Now. Allow social media visitors to become paying clients by adding a “Book Now” button to your Instagram and Facebook business profiles.

 

While the above tips can help you build your social media connections organically, you can also use paid options through Facebook and Instagram ads for quicker results.

Influencers can also help promote your massage therapy business if you find and partner with one or two in your area.

 

Online Reservations

With people’s schedules getting busier and busier, it’s no surprise that online bookings have become increasingly popular.

40% of all online bookings now happen outside of regular business hours. Online bookings also show that people appreciate the flexibility that online booking provides.

 

When choosing an appointment scheduler for your massage therapy business, it’s essential to choose one that is reliable and easy to use.

Phone-based and email-based appointments are no longer enough – you need an online booking system that your clients can access anytime. By making it easy for your clients to book appointments, you’ll be able to maximize your business’ potential.

 

3 – YOUR CLIENT REFERRALS

Imagine if each of your clients were to recommend your massage therapy service to just one of their friends. Your client base would double.

As a local business, leveraging word-of-mouth marketing and referrals is vital as often as possible. Your client referrals are the third cornerstone of your marketing strategy.

It would be ideal for any marketing plan to have every happy customer refer a friend to your services for free, known as client advocacy.

There’s no shortcut to doing this besides actually providing the most fantastic massage experience for your clients.

 

Here are two tips that can help:

Begin Affiliate and Referral Campaigns

Affiliate programs and group discounts are great ways to encourage new customers to try out your massage clinic.

People like to get massages with their friends, spouses, or coworkers. You can leverage this by offering a group discount promotion that gives your client a specific discount or percentage off their price when they bring another person to your massage clinic.

Referral campaigns can also work by offering your existing client commissions for each new client who comes to your massage clinic and mentions your current client’s name or a unique referral code.

 

Promote Reviews

Online reviews are just as crucial as traditional word-of-mouth marketing in today’s digital age.

With nearly 100% of customers reading online reviews when making decisions between businesses, ensure people can find positive reviews.

You can offer incentives to encourage more clients to leave reviews, such as a discount for a Google Maps review or Instagram mention. Sometimes, all you need to do is ask your clients at the right time.

Timing is vital; for example, you could ask them once they’ve made a repeat appointment (which signifies satisfaction).

By following these simple steps, you can ensure that your business’s online presence is strong and that positive reviews will attract new clients while simultaneously satisfying your existing ones.

 

4 – YOUR CLIENT LOYALTY

Remember, it’s essential to focus on gaining new clients for your massage therapy business and retaining your current clients so they will return again and again.

Having the right clients can be much more profitable than getting new clients to visit your business in the first place.

So don’t take your existing clients for granted—focus on providing them with the best possible experience so they’ll want to come back again and again.

One way to do this is to ensure you have an online reservation system in place so you can capture your clients’ contact information.

 

You can use your existing client information for the following:
Create a Loyalty System. Offer exclusive promotions and discounts to your current clients to keep them returning.

Email and SMS Marketing. Email marketing is still quite an effective method to bring you a return on your investment, even with the newer technologies.

You can nurture your existing clients by emailing them a discount if they haven’t booked your service. It’s great for offering seasoning promotions or sharing helpful information, tips, or blog post links.

By keeping your existing clients happy, you’ll ensure that your massage therapy business will succeed for years. Customer loyalty finished the four cornerstones we have covered for effectively promoting your massage therapy business.

 

CONCLUSION

A solid medical practice marketing plan can boost your massage therapy business above your competitors.

You don’t have to tackle each of these at a time but take a bit-by-bit approach where you can evaluate progress and adjust accordingly.

Above all, your marketing strategy is learning about your target clients and giving them what they want.