How To Build Brand Awareness For a Physical Therapy Clinic

How To Build Brand Awareness For a Physical Therapy Clinic

If your physical therapy practice wants more customers, creating a great brand image should be at the top of your list. Think of it as an investment – by crafting and portraying just the right picture that resonates with potential patients, you’ll reap even bigger rewards through increased customer volume!

Need help finding your brand? Don’t worry! We’ve all been there. You may not have intentionally created a brand, but you still have one.

It’s the promise of what customers will experience when they choose you, from interacting with staff or accessing services…and that goes way beyond just having two words on your business card!

In this article, we will talk about examples of a physical therapy branding strategy, how you want to communicate your brand, and to build awareness for it.


Build a Professional Website


Establishing a physical therapy brand without an online presence is no longer optional. With so many beautiful and cost-effective template designs, you can easily create your website that looks amazing with minimal effort!

The key? Know what style fits or compliments your company’s brand the best; then, it’s just a matter of cutting and pasting in all the details.

Sounds too good to be true? Because it is. The truth is you will need a helping hand with the technical setup, and then you can take control.

Like building any project, there are some basics that experts will set up for you: hosting, domain name registration…all those little things. But once they’re done, it’s all about YOU creating great content on your shiny new site!

Create a Mission Statement to Convey and Live By

Creating a mission statement is essential for any organization because it captures what the business stands for, who its target customers are and where it’s headed. It serves as a filter to ensure that each decision aligns with these fundamental principles – making direction clear from day one. 

Writing your mission statement and slogan is a journey of discovery!

Start with outlining the services and products you offer, why & how it all began, and who will benefit from them.

Your first draft should be more like an epic novel but refining it down to two sentences brings out what makes your business unique, reflecting on that special flavor only YOU can bring.

Take advantage of the opportunity to share this message with everyone.

Ensure it’s visible and shared in various places – put it up on your website, spread the word across social media platforms, post flyers or brochures around your clinic, plus any other publications you think are necessary. 


Give something of value to your target audience.


Being a great physical therapist isn’t just about the money – it’s being able to give something valuable back. Let your patients know you care by offering them helpful resources and advice from day one!

Patients come to you for your expertise. Having the right content and communication strategy is key to building a solid connection with them – that’s how you make an impression!

As a physical therapist, you can give value and help others in more ways than one! 

You can be an online source of support by writing blog posts that answer any questions people may have regarding their physical health. 

Why not jump on social media and offer free advice relating to PT, so those who need assistance don’t feel alone? 

Additionally, creating videos with home exercises or stretches could provide pain relief for many – what better way is there than giving back through your knowledge?! 

Differentiate Yourself From Competitors and Make Sure to Let People Know


What sets you apart from your competitors? Let’s see – do you have deep expertise and a unique product that leaves competitors in the dust? 

Or is it affordability combined with cutting-edge technology for pain relief that sets you apart from the rest? 

That could be something extra like a friendly staff that older people can’t get enough of or an up-and-coming tech they can’t find anywhere else. You never know how much those little extras could put you ahead in the game.

Either way, if there’s something special about what you offer, make sure to communicate it! That is what convinces people to choose yours.

It’s hard to stand out from the crowd when you’re just starting up, especially if most of your competition has been around for a while. To achieve success as a startup or small business, offering something unique that sets you apart is key.

local seo scan

Attend Or Host The Right Events That Caters To Your Brand


If you’re a clinic branding revolves around helping runners and other endurance athletes, why not give your visibility an extra boost at running events? Just make sure to pick races targeted toward competitors. 

Don’t let your elderly clients’ knee arthritis or gait issues hold them back – why not host an exciting Coordination Olympics in your PT clinic to get their bodies moving?

Introducing some fun, professional stretching activities, too, can help keep those joints and muscles healthy for the long run. 

Direct-to-Patient Marketing For Your Healthcare Practice

Direct-to-Patient Marketing For Your Healthcare Practice

Marketing in the healthcare industry can be complicated because it requires knowledge of cooperative approaches and compliance with the laws. 

Historically, health services and products were mainly marketed to physicians and healthcare providers. This is understandable as professionals use products and services to do their jobs. 

However, with the increased access to information and clinical data today, people do much more research online about their medical needs before making an appointment with a medical specialist. The average patient often looks for more information than they usually would before engaging with a healthcare provider, such as a doctor, chiropractor, or physical therapist. 

This has created a marketing shift in the healthcare industry. The branding strategy for physical therapy or other health services is now geared toward marketing to patients directly instead of the providers. This direct-to-patient marketing approach guides patients through their method of decision-making.


local seo scan

What is Direct-to-Patient Marketing?


Direct-to-patient marketing (DTPM) is a marketing strategy that targets the end consumer, who makes medical decisions. Marketing to patients is a refined game plan that has become a pivotal shift in the industry. You are creating a new target audience. 


People use the internet to search for their conditions and symptoms before seeing a service provider. Over 70% of online users search the internet for their health-related issues. This way, patients come into a physical therapy office or another health provider with a pre-determined solution they feel their provider will confirm. Much of the research is complete before the visit, a significant transition from years past.


This transition gives patients as much control as their health providers opening up a new marketing strategy for medical services. By establishing a patient marketing system, physical therapists, doctors, chiropractors, and other professionals can directly reach and engage with patients. This allows patients to choose if they want to research information on their own or if they prefer to receive it through their healthcare professional.


Direct-to-Patient Marketing for Healthcare Business

DTPM has become an increasingly important form of marketing for healthcare businesses in recent years. Through DTPM, healthcare businesses can build trust with their patients and increase engagement through digital channels such as social media, websites, and email. With DTPM, healthcare professionals can quickly communicate with their patients and disseminate relevant health information effectively. 

practice marketing potential

Additionally, this form of marketing allows healthcare businesses to create a personalized customer experience by tailoring content availability to specific patient needs or preferences. Ultimately, DTPM enables healthcare businesses to provide improved service while strengthening patient relationships. 


Three Key Patient Marketing Strategies

DTPM allows healthcare businesses to go beyond connecting with patients—it enables them to gain valuable insights into their likes and dislikes and feedback on current services. With these tools within reach, your business can have more power to customize your approach better when engaging with the public.


Here are three key strategies to reach your patients.


1. Build a Responsive Website

All online marketing plans need the support of a healthy, user-friendly website. A responsive website is accessible on different devices, including tablets, mobile phones, computers, laptops, and more.


CRM solutions and third-party integrations connected to your website can enhance your patient marketing ability on your site and facilitate easy personalization of your communication and marketing materials.


Patients often gather information from dependable websites. Your optimized website with clear and relevant solutions to help solve their problems can attract new patients.


2. Create Valuable Content

In marketing to patients, the message should focus more on prevalent medical needs and less on technical details. Your website content should speak the target audience’s language, offering information they can understand.


For example, a person may search for a term like “common flu symptoms” instead of “medications used to treat seasonal influenza.” Learn how your audience speaks so that you can share content in a way they can relate to. This will help your viewers see your brand as an expert in the industry and approachable.


3. Share Your Brand Story

Your brand story is what sets you apart from others in the industry. All of your DTPM efforts should include consistent branding. With an effective patient marketing plan, you can make your healthcare service recognizable to your target audience.


You want to identify your brand story. What makes your service unique and valuable? It could be your personalized service, how you treat each patient, or the quality you offer at an affordable price. You will want to highlight what distinguishes your brand and service from others.


You can use many patient marketing strategies and channels to get incredible results. The above are just three key ones to consider. It is vital to realize that patients play a more prominent role in their medical decisions. Your website can make it easier for them to make decisions and see your services at their fingertips. Shifting your marketing strategy to focus directly on patients can help you reach more people to serve. 

Through your great content, you can resonate with patients and help give them a personalized, relatable and sympathetic experience. Ultimately, your patients will gain a better insight into their healthcare needs and make a clearer choice while keeping your brand at the forefront of their minds.

Offline Marketing Trends for Medical Practices

Offline Marketing Trends for Medical Practices

10 Top Offline Marketing Trends For Healthcare Practices


Offline marketing is any type of marketing that doesn’t take place online. That means anything that’s not done on the internet, or via email, text, or social media.

So, for example, if you’re putting up flyers around town, holding a meet-up, or even just chatting to people in person about your business, that’s offline marketing.

Nowadays, a lot of businesses focus primarily on online marketing, since it seems easier to reach people through the internet. But that doesn’t mean offline marketing is obsolete.

In fact, for some businesses, offline marketing can be more effective than online. It all depends on your target audience and what kind of message you’re trying to get across.

Even if your marketing is primarily online, it can be worth doing some offline marketing to build awareness and create a buzz around your brand.

In a world where digital and online marketing reign supreme, it can be easy to forget the power of offline marketing techniques that bring an effective way to increase revenue.

So don’t discount offline marketing just because it’s not happening on the internet!

Some expensive offline marketing like TV ads, radio ads, billboards, magazine or newspaper ads can be difficult to measure results.


There are less expensive ways to market offline. 10 Top “Inexpensive” Offline Marketing Trends for Healthcare Practices:


1. Offer a complimentary consultation.

This will give potential patients the opportunity to meet you and see if they feel comfortable with you as their healthcare provider.

If they like what they see, they’re more likely to schedule an appointment.


2. Host a health fair.

Health fairs are a great way to get your name out there and meet potential patients. You can offer free healthcare screenings or information about your practice at the fair. This will help you generate interest in your practice.


3. Give talks to local businesses.

If you give talks about healthcare benefits at local businesses, you’ll get your name out there and generate interest in your practice. This is a great way to reach potential patients who might not otherwise know about your practice.


4. Place flyers and brochures in local businesses.

Many businesses allow you to place flyers in their establishments. This is a great way to reach potential patients who might not otherwise know about your practice.


5. Sponsor a local event.

Sponsoring a local event is a great way to get your name out there and show your support for the community. This will help you generate goodwill and interest in your practice.


6. Advertise in local publications.

Many local publications accept advertising from businesses. This is a great way to reach potential patients who might not otherwise know about your practice.


7. Give lectures at local schools.

Giving lectures about healthcare treatments at local schools is a great way to reach potential patients who might not otherwise know about your practice. This will help you generate interest in your practice.


8. Use direct mail.

Direct mail is a great way to reach potential patients who might not otherwise know about your practice. You can use direct mail to send postcards, flyers, or brochures about your practice.


9. Place signs in your community.

Placing signs in your community is a great way to generate interest in your practice. You can place signs in local businesses, at community events, or on busy streets.


10. Use word-of-mouth marketing.

Word-of-mouth marketing is a great way to generate interest in your practice. You can use word-of-mouth marketing by asking satisfied patients to tell their friends and family about your practice.


Always remember: “A satisfied patient is always your number one advertiser!”