In our modern age, where social media, 24 hour television, and library amounts of information are at our fingertips at any moment, both individuals and businesses are finding it necessary to present their best self to potential consumers around the clock. Before the advent of a Google search, consumers would rely on the input of close friends and family to offer purchasing advice and business recommendations. But these days consumers can get on their phones, pull up a review of your business, and make the decision to give your business as pass or a try based on the opinions of an anonymous Google reviewer. Does your small business know the elements needed to get those coveted 5 star reviews on Google? If you want to build your Internet rankings, collect as many of those stars as you can, and drive consumer purchasing to your website, then you need DigiBIZ brand marketing services.
EVERYONE has a brand.
Everyone has a brand, but some small businesses are still struggling to know what a brand actually is, how to get one, and how to cultivate it into something that brings them business. Every consumer out there is familiar with a few highly successful brands: Nike, Starbucks, and Disney are easily identifiable by their logo (as simple as a check mark), their product (as common as coffee), and even their font (Walt’s signature), but is branding just about logo association and product quality?
A clever logo and high-quality graphic design are absolutely essential to brand marketing success, but they are not the foundation that long-lasting brand success is built on. For that you need to focus on 4 identifiable and quantifiable elements.
1. Consumer awareness
Marketing specialists have stated that it takes at least 7 customer contacts with a business or product before they will actually make the decision to purchase what is being sold. Is your business getting your brand in front of your potential market in a way that builds a positive customer relationship? Do your hopeful buyers know that you have what they are looking for? Brand marketing can help you make sure that YOUR business is the one consumers are hearing about, seeing on their computer screens, and ultimately deciding to purchase from.
One of the most challenging aspects of the modern age, where there are literally millions of purchasing options available to the average consumer, is convincing potential customers that it is YOUR product they are really looking for. Does your brand create a hunger, thirst, or desire to purchase? Are your services filling a need? Do your customers know that they need it? Steve Jobs once famously stated “A lot of times, people don’t know what they want until you show it to them.”
It’s important to know the difference between telling your customers what they want and inspiring them to purchase what you are selling. Buyers don’t want to feel pushed, they want to feel that you are fulfilling their needs. That’s the genius of good brand marketing: it generates a need that it then fulfills. Is your business taking advantage of the power of a good brand?
Sales is the powerhouse behind every business out there. Making the sale is the key to keeping the doors of your dream open and the essential element your business needs to get that final “yes” from a consumer.
The decision to purchase is made from a collection of inputs: customer need, trust in the seller’s product, fear, promotion, and price are just a few. Customers respond to brand marketing from any one of those purchase points and make their final decision to buy upon how well you respond to their need. They want your product but often resent being “sold” on an item. Navigating the desire to purchase and the discouragement with parting with hard-earned cash makes the sellers job one of the most crucial tasks in the business. How a customer feels after they’ve given you that “yes, I’ll buy” makes all the difference in the world for your 5 star status on Google, and your positive review rate. Do your customers feel manipulated or inspired? Do they leave your website or your business feeling that they’ve been well cared for? A brand mentor can help you ensure that your marketing team is sending your clients home feeling that they received the best service for their money.
Loyalty is the final element that guarantees a long and healthy relationship with your clients. The beauty of a loyal customer is that most of your marketing is already done. They have already purchased from you, they have experienced your good salesmanship and service, they know what to expect from you. Loyalty is knowing they will come back to you for more products in the future because of how their previous purchase made them feel. Are you inspiring your clients to come again? Is your marketing team cultivating follow-up purchasing? Does your brand inspire trust and a desire to recommend your business to others?
Experts in brand marketing, like our team here at DigiBIZ, can help your business reach the success you desire by giving you the tools you need to optimize your customer’s purchasing experience and guarantee a long and healthy relationship in the future.
Less than 50% of people in America are satisfied with their line of work, If you are unhappy with what you do for work doesn’t mean you have to have a negative attitude while you work. DigiBIZ can help you be happier with your website with online business marketing for small business. Here are some other ideas to help you feel happier at work:
Bosses Are Happier
It is assumed that a boss is happier with being at work than workers. If this is the case you should look for opportunities to advance at your work. Or even start your own company and work for yourself. It is easier to start your business than you think. Look for small ways around your community that take very little capital, supplies, and where you start making money immediately, like cleaning houses, pooper scooper, dog walker, or being a pool cleaner.
Choose The Right Career
Before putting years into a career make sure you do your homework to know what you’re getting yourself into. What will you have to do day to day, how much money will you make, what type of advancements you can expect. Make sure to ask someone who currently does the job about their job satisfaction. If compensation is the most important thing to you it might cause you to hate your job and will end your career early. If flexibility is important to you make sure to find out if the career you are considering allows you to set your own schedule.
You Get To Make The Choice
Choose to be engaged in what you do, no matter what it is you can find satisfaction in doing a job well. Most of your enjoyment will depend on the attitude you choose to have, there is always something you can learn and ways to improve. If someone at work is causing issues for you, look the other way and try to be kind regardless of someone else’s attitude.
Think of the Future
If you are unhappy with your current job situation, then look to the future and formulate a plan. Set goals and create a path to reach that goal. Do not quit a job until you have secured another. Start classes or improve your skills while you look for new position.
If you listen to talk radio, read the newspaper, log onto Facebook, or get out much at all you’ll have noticed that there is a major business trend centered around building a solid team in your workplace. This isn’t a new concept, nor is it earth-shattering, but it could spell the difference between success and failure in your small business. You’ve hired your workforce based on their various skill sets: Website marketing, sales, research and development, or accounting. Why, if they were hired for specific tasks, is it important for them to work as a cohesive unit?
Here are a few reasons why getting your employees to work like a team means for your bottom line and what you can do to build a good team.
Benefits of Teamwork
If you’ve ever played an organized sport like football or volleyball you know that a team is not just a group of individual players, they act, think, and perform like one body with various functions. That collective thinking allows them to conquer an opponent, reach a goal, and move farther together than they ever could alone. Can you imagine a quarterback walking onto a field alone and thinking he has even a miniscule chance of making it to the Super Bowl? Your business team is no different. Success is dependent upon the ability of your group to get their different acts all together in one play. Here’s what it means for your business.
1. Clear Communication
Teams are better at reading signals, understanding intention, and avoiding emotional damage from misunderstandings. This kind of communication means happier employees which shows itself in better production.
2. Clear Responsibilities
Good teams have clearly defined responsibilities without being rigid. This means that you may have three or four people who know how to do a specific task, but you’ve got one team member who rocks it better than anyone else. They can work more efficiently knowing that if they have an off day there is someone there to back them up without worrying that that someone may also be trying to oust them from their job. Clear roles and responsibilities makes room for more individual and company-wide growth.
3. Quantifiable Growth
Because teams work together on tangible goals, they are also rewarded by tangible growth. Teams that have set real goals, with attainable, but out of the comfort zone requirements attached, tend to achieve more. They can manage the expectation and the tasks needed to reach success because each individual knows his or her part as well as the reward for doing it. The team acts as an accountability partner to the whole, with help being offered when it’s needed.
4. Shared Anxiety
With accountability being shared by the whole, anxiety is also shared by the whole. Everyone may want to be “the buck stops here” kind of leader, and it’s a good thing to work towards, but the numbers show that most people perform better when the weight of the world isn’t entirely on their own shoulders. Employees are more creative in their problem solving, more willing to try a new approach, think out of the cubicle for an answer, and put aside their own ego to accomplish the work at hand. This shared workload also makes for happier employees.
5. Better Time Management
Teams, because of their shared accountability, are less likely to procrastinate performance. The team dynamic demands reporting of work efforts, divulging of problems, and generates to-do lists and due dates. This kind of dynamic pushes growth forward and inspires better performance from the individuals because of the satisfaction reward of reaching those goals.
Creating a Team
Creating a team requires time, patience, and commitment. A good business leader will learn when to demand more and when to offer more support.
Here are some characteristics of quality teams and how to develop them.
1. Cooperative Attitude
Good teams know how to cooperate. Cooperation isn’t just something you can demand though, it is something you develop along with trust and faith in another person’s capacity to perform their job. To develop that kind of faith and trust assign jobs that stretch your employees just a little bit and reward them openly for a job well done.
Coordination doesn’t mean to just make sure you’re not double booking your employees or your lunch hour meetings. Coordination means that each member of the team is looking out for the interests and success of the other members of the team. A quarterback can’t make an epic throw if the receiver down the field is blocked, he has to know his options, pay attention to the field, and make the best decision to move the team forward. Likewise, in a business team, one member can’t accomplish his task and just pass it off to the next player. Coordination demands that team members pay attention to one another, see how they are doing with their part of the job, offer assistance, ask for assistance, and recognize that the success of the whole is dependent upon their active support of the one.
To build that kind of coordination assign jobs to two people equally and reward them not just for accomplishment, but for the way in which they accomplish their task. Take not of how they work together, offer help when needed, and openly compliment the behavior that builds team effort.
3. Closed Loop Communication
Clear communication is achieved through specific skills. One of the most important, and one which you can teach by example and instruction, is closed loop communication. This technique involves three parts. First, a need is stated as clearly as possible by the giver of the message. Second, the need is repeated by the recipient of the message. Lastly, the original giver says “yes” or further clarifies the need and restarts the process. This form of communication can help you avoid costly errors and wasted time.
Good teams don’t just happen, they are created through hard work and dedication. This requires the active participation of the business leader. If you have a team that you are responsible, take the time to teach good relationship skills, communication techniques, conflict resolution skills, and accountability habits. Spending time coaching your team on how to be a team will pay off in successful achievements and in reaching your goals.
You may not be leading a sports team to an epic win, but if you practice these team building techniques and focus on the kind of team you want to lead, you’ll find that your small business will definitely win.