Brand Building is Everything For Your Physical Therapy Practice

Brand Building is Everything For Your Physical Therapy Practice

If you want to grow a flourishing business, physical therapy branding for your practice is necessary.

To brand your service, you will need to know the key elements of your business:

  1. Who you are serving
  2. Why are you serving them
  3. What services will you be providing
  4. How will you generate revenue while doing it

What is Branding?

The purpose of knowing your who, why, what, and how is because that is essentially your business’ brand. What people think about when they hear your name is influenced by those answers. Alternatively, your brand helps create those thoughts, which enables you to attract your target audience to your practice.

A brand is more than just a logo or a name. It’s the essence of what your business stands for. It’s the promise you make to your customers about the experience they can expect when interacting with your clinic.

Branding is the act of endowing your services with the power of your brand, and your brand sets you apart from your competitors.

A strong brand is essential to success in today’s highly competitive marketplace. A well-defined brand gives your business direction and focus and helps you connect with your target audience on a deeper level.

Building Your Brand

A successful brand draws loyal followers that want to promote your business. To build that, your branding strategy for physical therapy begins with a strong foundation. Here’s how you do that:


Learn your values and mission. Why do you show up for work every day? Why do you want to build your practice? People want to know and have an emotional connection with the what and why of your business. They want an experience where they can relate to your values.

Target who your audience is. It’s vital to know who your target clients are, as it helps you serve their needs better. Do you serve an older population? Athletes? Dancers? What injuries do you treat the most? Learn the details of your target clients so you can better serve them.

 

Develop your brand tone of voice. The way you write and talk about your practice should match your brand. For example, If you treat primarily elderly individuals, your tone may be gentle and focused on building trust. For a younger athlete audience, you may use slang in your tone and keep the atmosphere fun and open.

You might deliberate on a group of words describing how your brand feels to your clients.

  • Supportive and professional?
  • Informational and authoritative?
  • Engaging and friendly?
  • Warmhearted and conversational?

Create an aesthetic for your brand. This includes your logo and all the visual representations of your practice. Your visual presence is a natural element that will be remembered the most. Your brand style guide includes a bundle of all the visual aspects of your brand:

  • Logo
  • Image style and icons
  • Fonts and typography
  • Custom color palette

Some businesses like to create their own swag as part of their branding. For example, a clinic that serves athletes may opt for branded water bottles, or a practice that treats women might choose branded sleep eye masks for their clients.

Consider the interior design of your clinic with your brand aesthetic. For example, if a brand boasts a sharp blue and gray website with pictures showing state-of-the-art equipment, it will want to ensure that its clinic’s actual treatment tables and interior match their projected branding.

Consistently share your brand. This is where good marketing comes in. You are the most qualified to talk about your brand, as you know it best. Ensure that your staff knows what your brand is and what it isn’t so they can also help promote the brand.

One great way to focus your marketing efforts is by asking your current or potential clients where they turn for recommendations. They may say they use Google, social media channels, Yelp, turn to friends, or some other method. Learning this can help you spend your time and money marketing your brand more effectively.

 

In the marketing plan for physical therapy clinics, one of the most important things to consider is your branding. Your branding will make you recognizable and memorable to potential customers, and it should be something that you put a lot of thought into. 

Of course, as your business grows and changes, your branding will also need to evolve. This can be a good thing – it shows that you’re keeping up with the times and are willing to change and adapt as needed. However, keeping some consistency in your branding is essential so that people still know who you are and what you stand for.

Ultimately, the goal is to have a brand that is recognizable, flexible, and reflective of your PT clinic.

The Four Elements of Brand Marketing

The Four Elements of Brand Marketing

Branding in Our Modern Age

 

In our modern age, where social media, 24-hour online streaming, and library amounts of information are at our fingertips at any moment, both individuals and businesses are finding it necessary to present their best selves to potential consumers around the clock.

Before the advent of a Google search, consumers would rely on the input of close friends and family to offer purchasing advice and business recommendations.

But these days consumers can get on their phones, pull up a review of your business, and make the decision to give your business a pass or a try based on the opinions of an anonymous Google reviewer.

Does your small business know the elements needed to get those coveted 5-star reviews on Google?

If you want to build your Internet rankings, collect as many of those stars as you can, and drive consumer purchasing to your website, then you need DigiBIZ brand marketing services.

 

EVERYONE has a brand.

Everyone has a brand, but some small businesses are still struggling to know what a brand actually is, how to get one, and how to cultivate it into something that brings them business.

Every consumer out there is familiar with a few highly successful brands: Nike, Starbucks, and Disney are easily identifiable by their logo (as simple as a check mark), their product (as common as coffee), and even their font (Walt’s signature), but is branding just about logo association and product quality?

A clever logo and high-quality graphic design are absolutely essential to brand marketing success, but they are not the foundation on that long-lasting brand success is built.

 

For that, you need to focus on 4 identifiable and quantifiable elements.

1. Consumer awareness

Marketing specialists have stated that it takes at least 7 customer contacts with a business or product before they will actually make the decision to purchase what is being sold.

Is your business getting your brand in front of your potential market in a way that builds a positive customer relationship? Do your hopeful buyers know that you have what they are looking for?

Brand marketing can help you make sure that YOUR business is the one consumers are hearing about, seeing on their computer screens, and ultimately deciding to purchase from.

 

2. Interest

One of the most challenging aspects of the modern age, where there are literally millions of purchasing options available to the average consumer, is convincing potential customers that it is YOUR product they are really looking for.

Does your brand create a hunger, thirst, or desire to purchase?

Are your services filling a need?

Do your customers know that they need it?

Steve Jobs once famously stated, “A lot of times, people don’t know what they want until you show it to them.”

It’s important to know the difference between telling your customers what they want and inspiring them to purchase what you are selling.

Buyers don’t want to feel pushed, they want to feel that you are fulfilling their needs. That’s the genius of good brand marketing: it generates a need that it then fulfills.

Is your business taking advantage of the power of a good brand?

 

3. Sales

Sales are the powerhouse behind every business out there. Making the sale is the key to keeping the doors of your dream open and the essential element your business needs to get that final “yes” from a consumer.

The decision to purchase is made from a collection of inputs: customer need, trust in the seller’s product, fear, promotion, and price are just a few.

Customers respond to brand marketing from any one of those purchase points and make their final decision to buy upon how well you respond to their needs. They want your product but often resent being “sold” on an item.

Navigating the desire to purchase and the discouragement of parting with hard-earned cash makes the seller’s job one of the most crucial tasks in the business.

How a customer feels after they’ve given you that “yes, I’ll buy” makes all the difference in the world for your 5-star status on Google, and your positive review rate.

Do your customers feel manipulated or inspired?

Do they leave your website or your business feeling that they’ve been well cared for?

A brand mentor can help you ensure that your marketing team is sending your clients home feeling that they received the best service for their money.

 

4. Loyalty

Loyalty is the final element that guarantees a long and healthy relationship with your clients.

The beauty of a loyal customer is that most of your marketing is already done. They have already purchased from you, they have experienced your good salesmanship and service, and they know what to expect from you.

Loyalty is knowing they will come back to you for more products in the future because of how their previous purchase made them feel.

Are you inspiring your clients to come again?

Is your marketing team cultivating follow-up purchasing?

Does your brand inspire trust and a desire to recommend your business to others?

 

Experts in brand marketing, like our team here at DigiBIZ, can help your business reach the success you desire by giving you the tools you need to optimize your customer’s purchasing experience and guarantee a long and healthy relationship in the future.